Our Mission

NATURAL METHODS and NATURAL LOOKS are the key words that inspire the high professional standards of the NEA team.
In an industry where it is vitally important that the team meets the requirements of the salon, NEA provides an easy-to-follow formula which identifies the salon with a specific concept to attract and retain a specific target clientele.

Natural Experience ACADEMY, a new way of working to CONSTANTLY IMPROVE with ARTISTIC, TECHNICAL and MANAGEMENT training schemes aimed at achieving high levels of PERFORMANCE.

Focusing on creativity and sophistication, while respecting every woman’s individual beauty, enhancing her unique, personal style, which is naturally elegant.

Synonymous with quality and wellbeing as well as true Italian creativity, Scaramuzzo’s mission is to ensure women are the protagonists and not the spectators of their lives, celebrating their uniqueness through their natural beauty. In their fashion creations, today as in the past, the Scaramuzzo Brand has been true to its beliefs, without ever conforming to pre-defined schemes, while always trying to reinvent, interpret and enhance women’s natural beauty while always remaining true to themselves. A place where wellbeing and beauty come together, thanks to the benefits of facial treatments and body massages.

Today Giuseppe, the owner of Scaramuzzo Hair Natural Beauty, with his creations and the launch of a new range of fashionable haircuts and hair colours, plays an important role in the success of his company. In 2013 Giuseppe Scaramuzzo opened his first salons under his Brand, achieving his mission to enhance women’s beauty and authenticity. He continued to work on photo shoots for the most important Italian and international fashion magazines. He created innovative hairstyles for fashion shows with some of the most prestigious designers, for fashion publications and TV advertising campaigns as well as for various celebrities.

As a true professional he is able to meet the requirements of a person and take account of their moods with a haircut or hairstyle that perfectly suits that person’s face and reflects their personality.

The company has grown with the opening of new salons in key locations, the development of the Academy project, the launch of a hub and the distribution of products under the Scaramuzzo Hair Natural Beauty brand. The company is constantly experimenting with new techniques and new ways of enhancing women’s inner beauty.

Raffaele was born in Ariano Irpino in 1967 and in 1969 he moved to Turin with his family. As a teenager he showed a keen interest in hair styling, thanks to his initial experience as an apprentice at a barber’s shop where, put to work for the first time, he was able to learn the basics of the job.

He decided to follow his passion at the age of 13, when in 1980, he enrolled at the Professional Hairstylist Academy in Turin. It was the right decision: after only 3 years Raffaele flew to Paris to train at the Haute Coiffure Francaise, after which he continued training at the “Jacques Dessange” Academy of Master Bruno Pittini and completed his professional training.

At the age of 20, Raffaele decided to move to London, where he trained at the “Vidal Sassoon” Academy and at “Toni&Guy”, and again put his training into practice at a London hairdressing salon.

Back in Turin, Raffaele embarked on a business career with his partners. In the meantime he met maestro Aldo Coppola and a new exciting journey began, which led him to attend the Aldo Coppola Academy.

At the age of 27, Raffaele found love and moved to Bologna and, in partnership with his wife, opened the des Artes salon. After 25 years together, their paths parted. Raffo finally followed his dream and opened his own salon, Nove Hair Design, designed and planned with the help of an architect friend of his. To date, he continues his training with “Go Coppola” and “Aldo Coppola”.

Vanessa Gennarini was born in Piacenza on 25 January 1973, and at the age of 15 she began working as a hairstylist in Carpi, in the province of Modena. She was passionate about this career right from the word go, and she excelled at it thanks to her creative natural talent, empathy and interpersonal skills.

She attended the Famaas School in Bologna for 5 years and became artistic director. After 5 years as a student she started teaching the history of hairstyles.

At just 19 she opened her first salon in Castelfranco Emilia and started training at Toni&Guy where she attended their Academy for 10 years. She worked briefly at the Vidal Sassoon Academy in Los Angeles and became part of the team of new talents at L’Oreal Professional and at their research group in Bologna.

At 25 years of age, she moved to Florence where she began working for Masinto Hairdressers in collaboration with Aldo Coppola, where she developed a passion for henna and began experimenting with natural methods.